Over the past decade, Infiniti has been carefully forging a performance image itself, developing cars with class leading powertrains and dynamics.
With the company recently announcing plans for an electric vehicle--something commonly seen as environmentally friendly and completely lacking in the performance department--that carefully formed image could be in jeopardy.
Infiniti fans shouldn’t be worried as the new electric car will lend itself perfectly to the company’s performance image, according to Ben Poore, Infiniti North American sales boss.
"You can really turn up the performance of those things," explained Poore. "The model will fit perfectly with the performance standards that we've set for the brand. It's going to be a very cool vehicle."
Not much is known about the car but it will be a global model, which means it will be coming to North American showrooms. When it was first announced, Nissan CEO Carlos Ghosn described it as being "a compact, high-performance, four-seat luxury Infiniti with zero emissions."
A concept version is already being developed, with an eye toward the production vehicle's design goals described by Ghosn.
No word on any release date but parent company Nissan will have its first electric vehicle, the Leaf, on sale late next year so it’s conceivable that Infiniti’s car will come in 2011.
