Npower enlists Gromit for tactical weather ad

Npower has today launched a tactical campaign promoting the energy efficiency of its boilers during the winter months.

he national press ad, to run in The Times and The Daily Telegraph, features Aardman-created ad mascots Wallace and Gromit. The creative shows Gromit standing next to a snowman. It says underneath, ‘There is only one person who won't appreciate our energy efficient boilers.'

The campaign will run across national media titles this weekend, and Npower marketing director Kevin Peake said he is keen to use the ad for as long as the snowy weather continues.

Elsewhere, Npower is embroiled in a dispute with Westminster Council over the branding of its EDF-funded electric car re-charge points. Npower claims that the term ‘Juice Points' is a breach of its trademark, and is threatening to take the local authority to court.

Mercedes considers natural-gas vehicle for U.S.

Mercedes-Benz says it is thinking of selling a vehicle fueled by natural gas in the United States.

Mercedes, part of Daimler AG, plans to display a B-class model that can run on compressed natural gas this week at the Washington Auto Show.

William Craven, general manager of regulatory affairs for Daimler's Washington office, confirmed the company's interest in testing the market for natural-gas-powered vehicles in the United States.

At a green-car conference before the Washington show, Craven and other industry leaders said many options to gasoline-powered vehicles exist, and all need to be used.

Most conference participants argued against government choosing a single solution to the problems of overreliance on petroleum and the automobile's role in the threat of climate change.

Johan de Nysschen, executive vice president of Audi of America Inc., warned that government pressure on the Detroit 3 to concentrate on plug-in electric hybrids could be the death knell for the struggling companies. He warned that the companies could end up trying to sell vehicles that don't make economic sense.

Natural gas once was considered a promising alternative fuel but has fallen out of favor in the light-duty segment.

Honda still sells the Civic GX, which uses compressed natural gas.

Richard Kolodziej, president of Natural Gas Vehicles for America, said the United States will miss a big opportunity if it fails to use its ample supplies of natural gas, which he said is climate-friendly, clean-burning and economical. Kolodziej's group promotes the use of natural gas and hydrogen in cars and trucks.

Craven told Automotive News that Mercedes-Benz sells a version of the B class in Europe that can run on gasoline or compressed natural gas.

He added: "We're testing the market" here.